Purchase with Impact and Purpose
glassybaby x The B+ Foundation
Each glassybaby purchase creates impact, and provides support for families across the country.
In 2024, nearly every glassybaby purchase generates a donation to The B+ Foundation through our partnership. These donations directly benefit B+ Heroes and their families, through our Family Assistance Program, which provides crucial and immediate financial relief.
To date, glassybaby has…
DONATED
321152
TO THE B+ FOUNDATION
SUPPORTED
262
FAMILIES ACROSS THE COUNTRY
glassybaby promotes hope and healing, through…
the colorful light that radiates out of a hand-blown cup,
and the crucial donations provided from each glassybaby purchase.
Co-Branded Campaigns
In addition to year-round support, glassybaby helps raise awareness and funds through various campaigns and thoughtful community engagement.
Childhood Cancer Awareness Month - September 2024
glassybaby teamed up with us and four B+ Hero Families to highlight and honor each child who bravely faces cancer. Through this co-branded campaign, glassybaby shared Andrew’s story, increased support and awareness for childhood cancer, engaged communities, and spread kindness and encouragement to all who are navigating the cancer journey.
How Partnership Came To Be
While undergoing treatment, three-time cancer survivor Lee Rhodes dropped a candle into a hand-blown glass cup and found hope in its colorful light. She started glassybaby as a way to raise money to help other cancer patients afford basic needs, during their expensive courses of treatment.
Moved by Andrew’s story and The B+ Foundation’s impact, Lee and the glassybaby team, committed to donating half of their 2024 annual giving budget to families facing cancer, with the hope of spreading kindness, and ensuring families knew that they weren’t in this alone.